For some people cars are not just a means of transportation, they are an extension of a individual's personality. Any one can pick out a car from a dealership and drive it off the lot. But it takes a creative spirit to spend the time and money necessary to create an automobile that draws looks wherever it rolls. Edgar Ramirez and the team at Pimp Ur Ride have been helping their customers express themselves since 2004. The company does not advertise in traditional ways. Instead, the cars they work on serve as rolling billboards. People are naturally curious and usually ask the owners "who did the custom work on your car?" Since his days in high school, Edgar has always been "messing around" with cars. "A friend of mine got me started," explains Edgar. He's been dedicated to this industry and his business ever since. A customer at the store, Trelisha "Pepper" Wallace, raves about her experiences here, "I love this place. Me and my husband come here for everything we need."

cool guys and easy to deal with